SERVICES

— Identity
— Communications
— Digital
— Environment

SCOPE

BANN is one of Edinburgh’s leading construction companies. They specialise in creating exceptional spaces and buildings, whether that be a sympathetically-restored period property or a cutting-edge new build. The company has secured strong relationships with some of the country’s leading architectural firms and interior designers, enabling them to create projects of great ambition and quality.

Following recent internal changes and industry demand, BANN commissioned us to conduct a full rebrand of the company. The aim was to better align them with their customer, and reflect the company’s growth from generic builders to a specialised construction firm.

www.banngroup.co.uk

 
 

BANN takes an integrated and collaborative approach with all its projects. They are known for their honest and reliable business practice, and one of our initial tasks was to translate that through the brand’s palette. We selected colours that were delicate and memorable. 

 
 

The custom logotype is robust, conveying the constant search for pragmatism and simplicity. Its application across collateral is neat and simple, complimented by the grid-based layout of the stationery. It gives the visual identity an economical, practical and contemporary edge that, when placed on G.F. Smith's Bright White from Colorplan range, is reflective of fundamental building materials.

 
 

The visual identity sings when applied digitally. The typographic pairings are a match made in heaven: the serif's finer details become much more legible when set in different colours, and when placed next to the sans serifs. The typography and colour palette, when combined with the crisp interior shots of completed projects, exude quality and expertise—perfectly positioning BANN as a specialised construction firm.

 
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The redesigned and responsive website streamlined the company’s workflow in numerous ways. Most notably, it structured all client enquiries. The user is required to fill out a bespoke online form. Once completed, it is saved directly to the company’s Google Drive and an email is triggered to notify relevant individuals of the new enquiry.

 
 

 
 

WHAT THE CLIENT SAID

“I commissioned Meraki Concept Studio to visually and verbally elevate BANN’s brand. The creative insights and vision of the team, along with their excellent communication and management skills, resulted in the creation of a high-end brand image for my company. The rebrand continues to attract new customers, and I’m delighted with the new look and feel.”