Does your business have a roadmap?

 

It's so easy to get lost in the weeds at work. While being focused on the task at hand definitely has its place and importance, it's crucial to continually step back and look up: reflect on how things are going, consider alternative strategies, and ask yourself the hard high-level questions. A roadmap is a living document. It should regularly be discussed, prioritised, estimated, updated and shared. As a business owner, you need to be agile, but your roadmap will ensure that you take the required steps to reach your goals. Consider the following factors when creating your roadmap.

ESTABLISH YOUR FOUNDATION

Discover your UVP (Unique Value Proposition). A relevant, compelling and credible value proposition is very much the foundation of a successful roadmap. Your UVP can be defined by things you're good at, things you already know and have, things you can whip out of your back pocket and things that you'd like to do.

HONE YOUR MESSAGING

Your messaging refers to your UVP, but relates to how it is conveyed through language. It's what makes your customer relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product or service.

NURTURE YOUR AUDIENCE

Having a strong online presence is everything. Nurture the people who follow your business online. We've said it before, but really mean it when we say that all brands are publishers. An outpour of disconnected content that adds little value and serves very few will not do. It's 2018, aka the year of the content marketing revolution. Brainstorm the type of content your audience wants to see, and publish it. This will help to qualify, nurture and convert your audience into paying customers.

STREAMLINE WITH SYSTEMS

The minute you begin to streamline, the more efficient you'll become. Implementing systems that improve your workflow will give you more time to focus on the aspects of your business that require your undivided attention. We're continually streamlining with systems. At the moment, we're searching for an automation tool for Instagram. Later and Planoly are the market leaders, but either are able to publish multi-image posts, videos, location tags, user tags or shopping tags. When we find a solution, we'll save 245 minutes per month.

FORMULATE A PASSIVE BUSINESS

This is an interesting prospect: are there any products or services that you can offer for free, or at an inexpensive rate, in order for things to happen automatically in your business? 

Nothing excites us more than a small business looking to level-up. We can help with anything you need—devision of a brand strategy, logo refresh, comms management… You tell us! Fill out this form and we’ll get back to you within 48 hours.

 

IMAGE CREDIT: FINN BEALES