# Meraki Concept Studio

> Meraki Concept Studio is a solo-led, strategy-led brand consultancy founded by Jemma Rathore in 2017. Based in Edinburgh, Scotland, the consultancy works with ambitious businesses across Scotland, the United Kingdom and internationally.

Jemma leads each project directly, connecting brand positioning, design, websites and marketing. The work combines clear thinking, creative judgement and practical knowledge of how a brand needs to function, from its language and visual identity to its website, printed materials and customer experience.

The consultancy works with founders and established teams ready to invest in considered change. Projects begin with the business problem, its objectives and the decisions needed to move forward. Service details and examples are available on the linked pages.

## Start Here

- [Home](https://www.merakiconceptstudio.com/): Introduction to the consultancy, its approach and selected work.
- [Services](https://www.merakiconceptstudio.com/services): Ways the consultancy can help businesses establish a clearer position, express their value and connect their design and marketing.
- [Index](https://www.merakiconceptstudio.com/index): Selected brand, design and website projects.
- [Ideas](https://www.merakiconceptstudio.com/ideas): Public essays by Jemma Rathore on strategy, design and marketing. Previously a Substack community, this writing now lives on the website and is free to read.
- [Virtual Consultation](https://www.merakiconceptstudio.com/virtual-consultation): Contact and consultation booking. Consultations are held virtually; travel can be arranged when a project calls for working together in person.

## Services

- [Brand Strategy](https://www.merakiconceptstudio.com/brand-strategy): Positioning, audiences, storytelling and verbal identity. A practical working document and framework for business decisions and future reviews.
- [Collateral Design](https://www.merakiconceptstudio.com/collateral-design): Printed brand materials, designed in Adobe InDesign and developed with appropriate production suppliers.
- [Digital Advertising](https://www.merakiconceptstudio.com/digital-advertising): Google and Meta advertising, connecting customer demand, creative decisions and performance.
- [Packaging Design](https://www.merakiconceptstudio.com/packaging-design): Packaging, merchandise and physical brand applications, with attention to materials, production and specialist suppliers.
- [Shopify Website Design](https://www.merakiconceptstudio.com/shopify-website-design): In-house design and development for commerce, including connections between online stores, Shopify POS and business operations. Ongoing support is available.
- [Social Media Management](https://www.merakiconceptstudio.com/social-media-management): Brand-led social planning, management and graphics, with coordination of recommended photographers, videographers and content creators where needed.
- [Squarespace Website Design](https://www.merakiconceptstudio.com/squarespace-website-design): Bespoke websites for service and portfolio businesses, with ongoing support. Meraki Concept Studio's own website is built on Squarespace.
- [Visual Identity](https://www.merakiconceptstudio.com/visual-identity): Logos, colour palettes and typography developed as a usable system for digital and physical applications, with attention to accessible colour combinations.

Website work strives for inclusive design, including consideration of screen readers, keyboard access and readable content. Visual identity work considers WCAG guidance when selecting colour combinations and specifying their use.

## Ideas

- [Where Does Judgement Come From?](https://www.merakiconceptstudio.com/where-does-judgement-come-from): Experience, professional judgement and the value of brand consultancy.
- [The Work Nobody Sees: Why Brand Strategy Comes Before Design](https://www.merakiconceptstudio.com/the-work-nobody-sees): The thinking that gives creative work a useful direction.
- [Too Many Ideas Can Destroy Your Business](https://www.merakiconceptstudio.com/too-many-ideas-can-destroy-your-business): Strategic focus and choosing what to pursue.
- [What Google Ads Can—And Can’t—Do For Demand](https://www.merakiconceptstudio.com/you-cant-advertise-your-way-into-demand): The relationship between advertising and customer demand.
- [Written By A Human—With Em Dashes To Prove It](https://www.merakiconceptstudio.com/written-by-a-human-with-em-dashes-to-prove-it): Human writing and brand voice in the age of AI.
- [The Rise Of AI Product Discovery](https://www.merakiconceptstudio.com/the-rise-of-ai-product-discovery): How AI is changing the way people discover products and brands.
- [How To Tell Enduring Brand Stories In The Age Of Distraction](https://www.merakiconceptstudio.com/enduring-brand-storytelling): Building stories that remain meaningful over time.
- [Marketing Beyond Third-Party Cookies](https://www.merakiconceptstudio.com/marketing-without-third-party-cookies): Customer relationships and marketing as tracking practices change.
- [Building Trust Through Brand Consistency](https://www.merakiconceptstudio.com/brand-consistency-builds-trust): Recognition, coherence and trust across brand touchpoints.
- [How To Reduce The Environmental Impact Of Digital Advertising](https://www.merakiconceptstudio.com/reduce-digital-advertising-impact): More considered decisions about digital advertising and its environmental impact.

## Optional

- [Privacy & Cookie Notice](https://www.merakiconceptstudio.com/privacy-cookie-notice): Information about personal data and cookies on the website.