merakiconceptstudio

Meraki Concept Studio is grounded in strategy and built for the long term. Clients arrive at different stages, from new brands finding their footing to established businesses ready to evolve, refine or rethink how they communicate, but the approach is always the same: clear thinking, thoughtful decisions and steady momentum.

Meraki Concept Studio brings together all aspects of brand management so work is never fragmented or handed off. Everything is considered as part of a wider system, allowing ideas to move seamlessly from thinking to execution and continue performing well over time. Meraki Concept Studio works best with good people who value trust, collaboration and expert-led direction, and who are looking for one long-term creative partner they genuinely enjoy working with.

Services

Brand Strategy
Collateral Design
Digital Advertising
Packaging Design
Shopify Website Design
Social Media Management
Squarespace Website Design
Visual Identity

Sectors

Academia & Education
Architecture & Built Environment
Beauty & Wellness
Fashion
Food & Beverage
Health & Wellbeing
Home & Interiors
Hospitality
Professional Services

Social

Founded in 2017, Meraki Concept Studio is the solo-led consultancy of brand consultant Jemma Rathore.

Fashion

Campbell’s of Beauly

Founded in 1858 and holding a Royal Warrant, Campbell’s of Beauly is one of Britain’s most established outfitters. Based in the Scottish Highlands, the brand is respected internationally for its tailoring, textiles and enduring authority.

The brief was to modernise a complex retail operation without compromising heritage or credibility. A bespoke Shopify website and POS ecosystem was designed and built to unify e-commerce, two physical stores, warehouse operations and third-party inventory software into a single, real-time platform.

The result is a tightly integrated system that streamlines buying, aligns stock across all channels and positions the business for confident, scalable global growth.

Services

Shopify Website Design

Wellness

buff.

buff. is Edinburgh’s leading nail studio, known for redefining the manicure and pedicure experience through a product-led, design-conscious approach rooted in beauty and wellness.

Meraki Concept Studio was commissioned to create a complete brand and digital system to support both in-studio services and e-commerce. The work spanned visual identity, packaging and collateral, alongside the design and build of a refined Squarespace website.

The resulting platform brings booking, retail and storytelling together into a seamless, premium customer journey—reflecting a studio that is well-established, widely loved and trusted by its community.

Services

Collateral Design Packaging Design Squarespace Website Design

Horticulture

PYRUS

PYRUS is a botanical design studio operating from a walled garden in East Lothian, recognised for sculptural floristry rooted in British-grown flowers. The studio works across high-profile brand commissions alongside a tightly curated programme of weddings and events, with an emphasis on seasonality, provenance and expressive form.

Meraki Concept Studio was commissioned to translate this reputation into a refined digital platform. A refreshed Squarespace website elevated structure, positioning and visual clarity, while a bespoke client portal was introduced to manage briefs—streamlining enquiries and setting a new benchmark for client experience within the sector.

Services

Collateral Design Squarespace Website Design

Built Environment

Somner Macdonald

Somner Macdonald Architects is a residential architecture practice based in Edinburgh, with projects spanning central and southern Scotland. Founded in 1993, the studio is known for calm, expressive domestic architecture shaped by clarity, care and a deep understanding of place.

The brief was to transform a digital presence that had become effectively invisible into one that reflected the quality and consistency of the practice’s work. A new Squarespace website was designed to restructure content, sharpen positioning and radically improve discoverability—moving the studio from page thirty to page one and establishing a strong, sustained online presence aligned with its reputation.

Services

Collateral Design Squarespace Website Design

Food & Beverage

Heartland

Heartland is one of the UK’s earliest specialty coffee roasters, founded over twenty years ago and respected for its role in shaping modern British coffee culture. Known for sourcing and roasting exceptional coffee, the product itself had long outpaced the brand expression surrounding it.

Meraki Concept Studio was commissioned to elevate Heartland’s reputation through a new visual identity, packaging system and Shopify website, establishing the brand’s first major e-commerce platform. The work reframed Heartland as a considered roaster, translating depth of expertise into a confident and beautifully crafted presence across physical and digital touchpoints.

Services

Collateral Design Packaging Design Shopify Website Design Visual Identity

Fashion

Rosie Sugden

Rosie Sugden is a Scottish cashmere brand redefining contemporary knitwear through colour, pattern and playful design. Meraki Concept Studio first designed the brand’s visual identity in 2018, establishing a fashion-forward yet distinctly Scottish foundation that continues to shape how the business presents itself today.

More recently, the brief was to translate this identity into a considered digital flagship. A custom Shopify website was designed to support the full range of women’s, men’s and children’s collections, creating a refined and intuitive shopping experience. Built-in personalisation allows customers to customise knitwear through an embroidery selector on each product page, reflecting the brand’s emphasis on colour and individuality in a genuinely meaningful way.

Services

Shopify Website Design Visual Identity

Like what you see?

Meraki Concept Studio works best with good people who value long-term thinking. We’re not about quick wins or executing instructions, but about guiding ideas through with clarity, care and shared ownership from start to finish.

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