A collection of ideas

Written by our founder, these essays explore brand strategy, digital change and the systems that underpin resilient businesses.

They examine what’s shifting, what holds and where brands should direct their attention next.

Meraki Concept Studio is grounded in strategy and built for the long term. Clients arrive at different stages, from new brands finding their footing to established businesses ready to evolve, refine or rethink how they communicate, but the approach is always the same: clear thinking, thoughtful decisions and steady momentum.

Meraki Concept Studio brings together all aspects of brand management so work is never fragmented or handed off. Everything is considered as part of a wider system, allowing ideas to move seamlessly from thinking to execution and continue performing well over time. Meraki Concept Studio works best with good people who value trust, collaboration and expert-led direction, and who are looking for one long-term creative partner they genuinely enjoy working with.

Services

Brand Strategy
Collateral Design
Digital Advertising
Packaging Design
Shopify Website Design
Social Media Management
Squarespace Website Design
Visual Identity

Sectors

Academia & Education
Architecture & Built Environment
Beauty & Wellness
Fashion
Food & Beverage
Health & Wellbeing
Home & Interiors
Hospitality
Professional Services

Social

The work nobody sees

The unglamorous work of brand strategy rarely photographs well. Beneath strong visuals and live websites sit systems, journeys and decisions that create meaningful differentiation, turning products into brands people actively choose.

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Too many ideas can destroy your business

Ideas fuel founders, but released too quickly they fracture focus and dilute momentum. This essay explores creative restraint, quarterly planning and why sequencing ideas, rather than chasing them, is what allows businesses to scale sustainably.

Written by a human—with em dashes to prove it

A short defence of the em dash, and a quiet rebellion against the idea that polish equals AI. A founder’s love letter to punctuation, rhythm and the human instinct to pause, pivot and shape meaning with intention.

The rise of AI product discovery

AI is reshaping product discovery faster than most brands realise. As Google’s AI Overviews reduce organic clicks and ChatGPT becomes a search engine, this article explores what’s shifting, and how to adapt with clarity.

How to tell enduring brand stories in the age of speed and distraction

In an age of shrinking attention spans and trend-driven content, this piece argues for depth over speed. Exploring storytelling, craftsmanship and enduring brand narratives, it examines how thoughtful brands build lasting connection.

Harnessing AI for digital advertising

AI has transformed digital advertising from broad targeting to precision personalisation. This article explores how Google and Meta use machine learning to optimise campaigns, and how businesses can leverage these tools strategically.

Building trust through brand consistency

Brand consistency is more than visual alignment, it’s the foundation of trust. This article explores how cohesive messaging, identity and experience drive growth, deepen loyalty and turn familiarity into long-term advocacy.

Are you prepared for a cookieless future?

As third-party cookies disappear, digital marketing must evolve. This article outlines eight practical strategies to help businesses adapt, prioritise first-party data and build stronger, more direct relationships in a privacy-first era.

How to reduce the environmental impact of your digital ads

The most sustainable campaign is the one you don’t run. Yet digital advertising is unavoidable. This article outlines practical ways to reduce its environmental impact through smarter creative, targeted delivery and measured accountability.