Collateral Design

Meraki Concept Studio gives the everyday details of your business the attention they deserve.

A business card belongs to an introduction. A brochure helps someone understand an offer. An insert can turn a delivery into a more considered experience. I design collateral around the job it needs to do and the impression it should leave.

That can include stationery, business cards, brochures, menus, stickers, labels and printed communications. I consider information, typography, format, stock and finish together, so each piece belongs to the same brand and makes sense in someone’s hands.

Adobe has been my toolkit from the beginning. I build collateral in InDesign, with control over typography, linked assets, colour, bleed and production specifications. I don’t create Canva versions: translating finished artwork into another system introduces compromises and a second set of files to maintain. An AI-generated visual also needs proper artwork and production judgement before it becomes something you can manufacture.

Supplier relationships are part of the expertise I bring. I consider local, national and overseas options around your budget, quantities, timescale and desired finish. Knowing when to involve a foiling specialist, a particular printer or someone with the right material knowledge can change the result considerably.

I can stay involved through supplier conversations, samples and proofing, with design and production budgets agreed before the work begins.