Meraki Concept Studio gives your business a distinctive expression that works in the real world.

Your reputation may have moved on while the identity still reflects an earlier version of the business. I develop the creative foundations together: logo, palette and typography, shaped around the character, quality and ambition you want people to recognise.

Colour is a substantial part of my practice. I think about a palette beyond the screen: how it appears in print and ink, across paint ranges and RAL references, on packaging, signage and, where relevant, fabric. Different processes produce different results. Useful specifications, samples and proofs help translate the intention into something suppliers can work with.

I strive for inclusive design. I check proposed text and background combinations against WCAG contrast guidance and establish how the palette can be used clearly across digital applications. That means showing which combinations support readable text, where stronger contrast is needed and how information can remain understandable without relying on colour alone.

I also question how the identity will manifest physically. A logo may need to be stitched, foiled, cut into signage or recognised at a distance. Those requirements deserve attention while the identity is being developed.

You receive the agreed artwork, colour specifications and typography guidance, with examples that make the system usable. I can recommend photographers and content creators whose work suits the brand, and carry the direction into websites, packaging and collateral as the business develops.