Meraki Concept Studio is a strategy-led brand consultancy built for long-term clarity. Whether shaping new brands or refining established ones, the approach is consistent: clear thinking, thoughtful decisions and steady momentum. Everything is considered as part of a cohesive system, ensuring ideas move seamlessly from strategy to execution. The work thrives on trust, collaboration and expert-led direction.

Services

Brand Strategy
Collateral Design
Digital Advertising
Packaging Design
Shopify Website Design
Social Media Management
Squarespace Website Design
Visual Identity

Sectors

Beauty & Wellness
Built Environment
Creative & Media
Culture & Education
Fashion & Accessories
Finance & Professional Services
Food & Beverage
Home & Interiors
Horticulture
Hospitality & Travel
Lifestyle & Community
Retail & E-Commerce
Technology

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Strategy-led brand consultancy for businesses across the UK.

Founded in 2017, Meraki Concept Studio is the solo-led consultancy of Jemma Rathore. Based in Edinburgh, I work with new and established businesses across Scotland and the wider UK, connecting strategy, design and marketing to solve problems and give brands a clear direction. Everything is considered as a whole, from the first question to the final detail.

Retail & E-Commerce

Campbell’s of Beauly

Founded in 1858 and holding a Royal Warrant, Campbell’s of Beauly is one of Britain’s most established outfitters. Based in the Scottish Highlands, the brand is respected internationally for its tailoring, textiles and enduring authority.

The brief was to modernise a complex retail operation without compromising heritage or credibility. A bespoke Shopify website and POS ecosystem was designed and built to unify e-commerce, two physical stores, warehouse operations and third-party inventory software into a single, real-time platform.

The result is a tightly integrated system that streamlines buying, aligns stock across all channels and positions the business for confident, scalable global growth.

Services

Shopify Website Design

Beauty & Wellness

buff.

buff. is Edinburgh’s leading nail studio, known for redefining the manicure and pedicure experience through a product-led, design-conscious approach rooted in beauty and wellness.

Meraki Concept Studio was commissioned to create a complete brand and digital system to support both in-studio services and e-commerce. The work spanned visual identity, packaging and collateral, alongside the design and build of a refined Squarespace website.

The resulting platform brings booking, retail and storytelling together into a seamless, premium customer journey—reflecting a studio that is well-established, widely loved and trusted by its community.

Services

Collateral Design Packaging Design Squarespace Website Design

Horticulture

PYRUS

PYRUS is a botanical design studio operating from a walled garden in East Lothian, recognised for sculptural floristry rooted in British-grown flowers. The studio works across high-profile brand commissions alongside a tightly curated programme of weddings and events, with an emphasis on seasonality, provenance and expressive form.

Meraki Concept Studio was commissioned to translate this reputation into a refined digital platform. A refreshed Squarespace website elevated structure, positioning and visual clarity, while a bespoke client portal was introduced to manage briefs—streamlining enquiries and setting a new benchmark for client experience within the sector.

Services

Collateral Design Squarespace Website Design

Built Environment

Somner Macdonald

Somner Macdonald Architects is a residential architecture practice based in Edinburgh, with projects spanning central and southern Scotland. Founded in 1993, the studio is known for calm, expressive domestic architecture shaped by clarity, care and a deep understanding of place.

The brief was to transform a digital presence that had become effectively invisible into one that reflected the quality and consistency of the practice’s work. A new Squarespace website was designed to restructure content, sharpen positioning and radically improve discoverability—moving the studio from page thirty to page one and establishing a strong, sustained online presence aligned with its reputation.

Services

Collateral Design Squarespace Website Design

Food & Beverage

Heartland

Heartland is one of the UK’s earliest specialty coffee roasters, founded over twenty years ago and respected for its role in shaping modern British coffee culture. Known for sourcing and roasting exceptional coffee, the product itself had long outpaced the brand expression surrounding it.

Meraki Concept Studio was commissioned to elevate Heartland’s reputation through a new visual identity, packaging system and Shopify website, establishing the brand’s first major e-commerce platform. The work reframed Heartland as a considered roaster, translating depth of expertise into a confident and beautifully crafted presence across physical and digital touchpoints.

Services

Collateral Design Packaging Design Shopify Website Design Visual Identity

Fashion & Accessories

Rosie Sugden

Rosie Sugden is a Scottish cashmere brand redefining contemporary knitwear through colour, pattern and playful design. Meraki Concept Studio first designed the brand’s visual identity in 2018, establishing a fashion-forward yet distinctly Scottish foundation that continues to shape how the business presents itself today.

More recently, the brief was to translate this identity into a considered digital flagship. A custom Shopify website was designed to support the full range of women’s, men’s and children’s collections, creating a refined and intuitive shopping experience. Built-in personalisation allows customers to customise knitwear through an embroidery selector on each product page, reflecting the brand’s emphasis on colour and individuality in a genuinely meaningful way.

Services

Shopify Website Design Visual Identity

Like what you see?

Meraki Concept Studio works best with good people who value long-term thinking. We’re not about quick wins or executing instructions, but about guiding ideas through with clarity, care and shared ownership from start to finish.

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merakiconceptstudio

Strategy-led brand consultancy for businesses across the UK.

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